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Social Media Content Calendar

Help CEE Bankwatch Network get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
CEE Bankwatch Network
Prague, Czechia
CEE Bankwatch Network
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CEE Bankwatch Network
Prague, Czechia

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Digital marketing Social media

Posted July 27th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Facebook, Twitter and Strava

What we have in place
  • We currently have a tentative plan and ideas about audiences and messages, which should make it easy for you to get started. We also have experience from last year's edition of the race, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to reinforce our promotional efforts to reach relevant stakeholders ahead of November's COP 26 international climate summit.

In 2020 we organised the first edition of the Lung Run (thelung.run), a trail race designed to draw attention to the problem of air pollution caused by coal power plants. Due to COVID-19 a physical race was limited, and the event was shifted online. For the 2021 edition, we will organise a fully virtual event. The distance is 20.30 km, which is meant to draw attention to the year by which we advocate for a phase out date from coal. The race is planned to coincide with November's COP 26 meetings.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

CEE Bankwatch Network
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Cause
Environment
Posted by
Ewa R
Ewa R.

Digital comms specialist

Our mission

We are a strong network grounded in central and eastern Europe that works in solidarity with communities to ensure the use of international public finance for socially responsible, just and environmentally sound purposes and promotes public participation to bring about meaningful systemic change.

Testimonials

Read the Impact Story
We enjoyed working with Tom a lot. He helped us with creating social media content for the Lung Run event. Our cooperation was smooth and efficient.
Ewa R.
Ewa R.

Digital comms specialist

Social Media Content Calendar Project

(No testimonial has been submitted by Tom)