Logo Design & Visual Brand Identity

Help Coosa Riverkeeper elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Coosa Riverkeeper
Birmingham, AL, USA
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Coosa Riverkeeper
Birmingham, AL, USA


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Posted July 22nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We are getting ready for our fall event and need a branding kit for the event. This would include a logo, advertisement graphics, poster, postcards, and cover images for the event. We would need them to be editable due to event details changing regularly (in years past). We have access to Adobe Spark and Canva.

What We Have In Place
  • We currently have examples of previous years, which should make it easy for you to get started. We also have time to show you what our themes look like, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to expand our programs into new communities to better serve our watershed.

This is our largest fundraiser of the year. By creating a successful event, we can invest more into our communities and protect water quality for all people.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Coosa Riverkeeper
Posted by
Justinn O.

Executive Director

Our Mission

Our mission is to protect, restore, and promote the Coosa River and its tributaries in Alabama.


Julia worked so quickly and efficiently! Her designs were exactly what we were looking for and will be such a big help for our event! Thank you Julia!
Justinn Overton
Justinn O.

Executive Director

Logo Design & Visual Brand Identity Project

Working with Coosa Riverkeeper was an experience that I enjoyed throughout. They have provided the information and I helped on creating their new design for their event.
Julia Elloso
Julia E.


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