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Logo Design & Visual Brand Identity

Help Whale and Dolphin Conservation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Whale and Dolphin Conservation
Plymouth, MA, USA
Whale and Dolphin Conservation
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Whale and Dolphin Conservation
Plymouth, MA, USA

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Graphic design

Posted July 20th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The logo and brand guidelines will be for a specific program our organization implements along with two other partner groups, targeting an audience of recreational boaters. We want the logo to be simplistic and at max use three to four colors.

What we have in place
  • We currently have existing logos for this program and partner programs, which should make it easy for you to get started. We also have several professional logos unrelated to us that we like, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus on expanding the program and have it become a popular tool to educate all recreation boaters about the dangers they, along with whales, face at sea when unaware of how to maneuver around whales.

The creation of this new logo can completely give life to a whole program that is dedicated to educating recreational boaters about the safest ways to behave when around marine mammals, such as whales. It will provide a modern touch to our program's mission and a new professional logo will add legitimacy to the program. We want our logo to represent something that is remembered by our participants and is shared amongst their peers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Whale and Dolphin Conservation
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Causes
Environment Animals Science & technology
Posted by
Monica P
Monica P.

Policy Manager

Our mission

We are guided by a simple principle - whales play a critical role in the health of our marine and global ecosystems.

Our mission is to amaze people with the wonder of whales and dolphins and inspire global action to protect them as key contributors to the ecosystem.

We are currently working to prevent the first modern-day extinctions of North Atlantic right whales and Southern Resident Orcas in U.S. waters.

What we do

We are the leading global charity dedicated to the conservation and protection of whales and dolphins. We defend these remarkable creatures against the many threats
they face through campaigns, advising governments and NGOs, conservation projects, field research, and rescue.

Our vision of a world where every whale and dolphin is safe and free is not a noble gesture, but an essential means to sustain the future of our Earth by increasing the planet's climate resiliency.

The sunlit surface of the ocean is home to phytoplankton - tiny plant-like organisms which produce at least half of the Earth's oxygen, serve as the base of the marine food web, and combat climate change as they sequester carbon. Whales recycle and move nutrients to surface waters where they act as the ocean's gardeners, fertilizing the phytoplankton on which our planet depends.

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