Facebook Ads Set Up
Facebook Ads Set Up
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook pixel creation, if appropriate
Additional details
Hi, we have three goals: 1, grow brand identity of Palisades Parks Conservancy and our work and 2, promote our Rock the River Race and 3, promote a photo program for Washington's HQs. We've been given a list of targeted individuals (interested in parks & in our zip codes) but we need creative. And we need some help/tutoring on how to place the ad on Facebook and IG - and how to load the list in as well for our advertising. Our goal is to start the advertising in early August if possible.
What we have in place
- We currently have a logo for Rock the River and the photo program, and photos, which should make it easy for you to get started. We also have many images of work that has been done by the Conservancy, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to maintain regular operations and support our parks and historic sites immediate needs around educational programming.
The Parks and Historic Sites we support attract 9 million annual visitors. While we've been growing our social presence, we really need a jump start. This will help grow brand awareness and commitment to our projects - which equals eventual growth in individual fundraising efforts.
Project plan
Our mission
Our mission is to preserve the Palisades Interstate Park's rich history and biodiversity, and protect America's first bi-state park system. We are committed to supporting parks where all visitors can play, connect, and immerse themselves in nature and culture.