Social Media Audit

Help Environmental Defense Center assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Environmental Defense Center
Santa Barbara, CA, USA
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Environmental Defense Center
Santa Barbara, CA, USA

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Cause
Environment
Skills
Social Media

Posted July 21st

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
What We Have In Place
  • We currently have an Instagram, Facebook, Twitter, LinkedIn, & Youtube account, which should make it easy for you to get started. We also have an understanding of our audience and goals for social media, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to further reduce the financial burden on our clients & partners working to protect our climate & local environment. Our mandate is to provide free and low-cost legal services to fellow nonprofit groups.

As a small nonprofit law firm with 10 staff, we have limited resources and want to ensure we are focusing on the best social media platforms and are being efficient, strategic, and wise with our time. We want to grow our list of followers and reach new demographics of supporters. We are conscious of the need to use accessible language, especially as a law firm that is often deep in the process of cases, and also limited on what information from our cases we are able to share publicly.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Environmental Defense Center
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Our Mission

The Environmental Defense Center, a non-profit law firm, protects and enhances the local environment through education, advocacy, and legal action and works primarily within Ventura, Santa Barbara, and San Luis Obispo counties. Since 1977, EDC has empowered community-based organizations to advance environmental protection. EDC's focus areas include protection of the Santa Barbara Channel, ensuring clean water, preserving open space and wildlife, and addressing climate and energy.