Marketing Strategy Call

Help The Carbon Literacy Project by speaking with a member of their organization on the phone for 1 hour about their marketing strategy.
The Carbon Literacy Project
Manchester, United Kingdom
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The Carbon Literacy Project
Manchester, United Kingdom


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Posted June 28th

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Marketing Strategy Call

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What We'd Like To Talk About
Project topic

We have a big global Carbon Literacy training day on November 1st coinciding with the first day of COP26. We need help with forming strategy to get as many organisations involved and prepared by then.

Additional Context - for more information about the project

"Phone Calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone Call and a Project here.

About The Org

The Carbon Literacy Project
Our Mission

The Carbon Literacy Project offers everyone a day's worth of Carbon Literacy learning, covering - climate change, carbon footprints, how you can do your bit, and why it's relevant to you and your audience.

The Project's published definition of Carbon Literacy is:

"An awareness of the carbon costs and impacts of everyday activities and the ability and motivation to reduce emissions on an individual, community and organisational basis."

The Carbon Literacy Project is globally unique - there is nothing else quite like it anywhere. It was recognised as such by the UN at COP21, in Paris, where it was awarded as a TAP100, one of 100 worldwide Transformative Action Programs.

What We Do

Carbon Literacy is relevant climate change learning that catalyses action to reduce greenhouse gas emissions. The Carbon Literacy Project works to provide access to this learning to everyone who lives, works and studies and is expanding rapidly across the UK and beyond.

The Carbon Literacy Project is based on the key aim that if we are to cut our carbon emissions by the kind of reductions demanded of us by science, then we will need to change culture alongside technology.

Carbon Literacy training is offered through workplaces, educational institutions and communities.

Carbon Literate citizens understand how climate change will affect them - both geographically and sectorally - and have acquired the knowledge and skills to lower their carbon footprint, with typical realised carbon savings of 5-15% per person (Jacobs 2018).