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Instagram Set Up & Strategy

Help The Arctic March Foundation use Instagram to engage with their community and expand their network of supporters.
The Arctic March Foundation
Moab, UT, USA
The Arctic March Foundation
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The Arctic March Foundation
Moab, UT, USA

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2 Followers
Cause
Environment
Skills
Digital advertising Social media

Posted May 6th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We like to let the world know that our film is about to be released and want to draw as much attention to it as possible. I have no experience with instagram

What we have in place
  • We currently have a dedicated person eager to learn, which should make it easy for you to get started. We also have lots of visuals, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on other marketing

if you want to create impact you need to engage social media for the best reach and like to learn from experts how you achieve this.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

The Arctic March Foundation
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Causes
Environment Science & technology
Posted by
Bernice N
Bernice N.

producer, television presenter

Our mission

Sky Gods - the price of our love of flying is an impact documentary film about the pollution of flying and the future of aviation. Our objective is to give perspective and show solutions, engage into debates with the aviation industry and the general public