Merchandising

Help The Lichen Project. A project of Organizing for... create production-ready apparel or merchandise designs to use for their earned income program, donor or volunteer incentives, or a specific event or milestone.
The Lichen Project. A project of Organizing for Change and MakeWay
Victoria, Canada
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The Lichen Project. A project of Organizing for Change and MakeWay
Victoria, Canada

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Posted April 21st

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Project Details

What We Need
  • Final designs for a predetermined type of promotional apparel (e.g., t-shirts, hats, shorts, other swag) or merchandise (mugs, pens, tote bags, etc.) provided in the high-resolution format of the Organization's choice
  • Note: Printing and vendor sourcing is not included
Additional Details

We're looking to get t-shirts made by a few different designers. Each tee would be offered as the Lichen x _____ design. Proceeds will go directly to funding the organization and helping us tell more stories that matter.
We would also like to create a special tee that is gifted to and only available to Lichen volunteers.

What We Have In Place
  • We currently have a brand identity and mood-board, which should make it easy for you to get started. We also have references for other tees and hats, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,422 , allowing us to continue building our database and organizing shoots and gathering visual content.

Our project is made up largely of volunteer photographers. It's important to us that they feel part of the family. Being able to offer them original tees that are not available to anyone else is part of creating that experience.
We would also offer a separate design for sale to help raise funds that could allow us to take on larger storytelling projects.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo, images, and/or slogan in electronic format and visual brand identity (if available)
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager connect to discuss desired design aesthetic and target audience for merchandise
2
Milestone 2: Design Phase
  • Professional creates initial design and sends to Volunteer Manager for up to three rounds of review and feedback
3
Milestone 3: Finalizing Design
  • Professional finalizes designs, digitizes the artwork and delivers high-resolution versions along with print specifications
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About The Org

The Lichen Project. A project of Organizing for Change and MakeWay
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Posted by
Troy M.

Director of The Lichen Project

Our Mission

To supply British Columbian conservation organizations with the photographs and video they need to be come storytelling powerhouses.

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