Help The Lichen Project. A project of Organizing for... bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
The Lichen Project. A project of Organizing for Change and MakeWay
Victoria, Canada
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The Lichen Project. A project of Organizing for Change and MakeWay
Victoria, Canada


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Posted April 21st

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Project Details

What We Need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional Details

Three illustrations based off portraits of our team. These will be used in the "Our Story" section of our new website.

What We Have In Place
  • We currently have the three photographs for reference ready., which should make it easy for you to get started. We also have references for possible looks we could go with, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue growing and building out our visual content library.

We are a remote team and Covid prevents us from meeting together to create bio-portraits. We're also a team that believes in the power of strong, creative, cohesive visuals. Illustration portraits will help us tell our story in a way that puts our values first.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About The Org

The Lichen Project. A project of Organizing for Change and MakeWay
Posted by
Troy M.

Director of The Lichen Project

Our Mission

To supply British Columbian conservation organizations with the photographs and video they need to be come storytelling powerhouses.