Logo Design

Help Tip of the Mitt Watershed Council elevate their visual identity with a new or refreshed logo.
Tip of the Mitt Watershed Council
Petoskey, MI, USA
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Tip of the Mitt Watershed Council
Petoskey, MI, USA


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Posted March 2nd

Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

We are looking for a logo design for a beach and river cleanup event. The event will be yearly, so the logo should be more general and less specific. We would like something clever and catchy that can be put on deliverables such as stickers, coozies, and t-shirts.

What We Have In Place
  • We currently have organization logo and event name ideas, which should make it easy for you to get started. We also have previous event info, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to continue our work at the local, state, and federal levels to get policies in place to protect the water resources in Northern Michigan.

This project is important because we want to increase awareness of the importance of keeping our water resources clean and free of trash. We also want people to realize that protecting our water resources is fun and can be a great way to get outside and enjoy nature.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

Tip of the Mitt Watershed Council
Posted by
Kate C.

Communications Coordinator

Our Mission

The Tip of the Mitt Watershed Council speaks for Northern Michigan's waters. We are dedicated to protecting our lakes, streams, wetlands, and groundwater through respected advocacy, innovative education, technically sound water quality monitoring, thorough research, and restoration actions. We achieve our mission by empowering others and we believe in the capacity to make a positive difference. We work locally, regionally and throughout the Great Lakes Basin to achieve our goals.

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