Google Ads Campaign Support

Help Global Justice Ecology Project create a new or improve an existing campaign within their Google Ads account.
Global Justice Ecology Project
Buffalo, NY, USA
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Global Justice Ecology Project
Buffalo, NY, USA

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Posted March 2nd

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Google Ads Campaign Support

Project Details

What We Need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional Details

We have already applied for and set up our Google Ads account, but I'm not seeing any traction from it. It would be great to have someone else look at it to see where I went wrong and figure out how best to optimize our campaign, which is a general one to get people to our website.

What We Have In Place
  • We currently have Google Ads already set up, which should make it easy for you to get started. We also have a clear campaign plan, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to support the campaign itself.

We have always wanted to get our Google Ads account set up and right now is particularly important. We are a small staff and it already took a lot of time to do this piece of the work. This will help us get a better understanding of how to use what we already have.

Project Plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About The Org

Global Justice Ecology Project
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Posted by
Theresa C.

Assistant Director

Our Mission

Global Justice Ecology Project explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination. We focus on stopping dangerous and destructive genetically engineered trees, protecting forests and supporting the rights and struggles of indigenous peoples.

What We Do

Our Campaign to STOP Genetically Engineered Trees was founded to protect forests, biodiversity and rural communities from the potentially catastrophic impacts of GE trees. We work nationally and internationally, building alliances with organizations as well as Indigenous and forest dependent communities and have prevented the large-scale deployment of GE trees using community organizing, media, direct action and legal strategies.

Our goal is to permanently stop the development of large-scale industrial plantations of GE trees anywhere in the world. Right now, we are facing an imminent threat from genetically engineered eucalyptus trees, which the USDA is considering legalizing for commercial sale in the US. GE eucalytpus trees are highly invasive, extremely flammable and consume twice the water of native forests. They provide no habitat for wildlife leading some to call them "green deserts."

In addition to our work on GE trees, we use media as a strategic tool to educate the public on the dangers of climate change, fossil fuels and false solutions to climate change such as nuclear power. Since 2004 we have traveled to UN conferences on climate change, biodiversity and Indigenous Peoples' rights in order to connect journalists and reporters directly with those who are fighting climate injustice. We believe their stories are some of the most powerful tools we have to help educate and mobilize people to take action to challenge unjust climate policies.