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This project was completed on Jun 8, 2023
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Matched with Eric T.
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See the Impact story
Google Ads Campaign Support
Global Justice Ecology Project
Global Justice Ecology Project
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Google Ads Campaign Support
Project details
What we need
- Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
- Note: This does not include account set up
Additional details
We have already applied for and set up our Google Ads account, but I'm not seeing any traction from it. It would be great to have someone else look at it to see where I went wrong and figure out how best to optimize our campaign, which is a general one to get people to our website.
What we have in place
- We currently have Google Ads already set up, which should make it easy for you to get started. We also have a clear campaign plan, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to support the campaign itself.
We have always wanted to get our Google Ads account set up and right now is particularly important. We are a small staff and it already took a lot of time to do this piece of the work. This will help us get a better understanding of how to use what we already have.
Project plan
Posted by
Theresa C.
Assistant Director
Our mission
Global Justice Ecology Project explores and exposes the intertwined root causes of social injustice, ecological destruction, and economic domination. We focus on stopping dangerous and destructive genetically engineered trees, protecting forests and supporting the rights and struggles of indigenous peoples.
What we do
Our primary focus is the protection of forests and the defense of indigenous and forest dependent communities who rely on forests throughout the Americas.
Our Campaign to STOP Genetically Engineered Trees was founded to protect forests, biodiversity and rural communities from the potentially catastrophic impacts of GE trees. We work nationally and internationally, building alliances with organizations as well as Indigenous and forest dependent communities and have prevented the large-scale deployment of GE trees using community organizing, media, direct action and legal strategies.
Our goal is to permanently stop the release of GE trees into forests or the environment anywhere in the world. Right now, we are fighting the imminent threat from development of industrial plantations of genetically engineered trees, and the proposed release of GE trees directly into forests where they could contaminate and endanger wild trees. The USDA is considering deregulating GE trees for this purpose right now. Besides the unknown, unknowable and irreversible impacts from the GE trees themselves, industrial tree plantations are already known to be extremely flammable and consume twice the water of native forests. They also provide no habitat for wildlife, and result in the forced displacement of communities and the destruction of forests.
In addition to our work on GE trees, we use media as a strategic tool to educate the public on the dangers of climate change, fossil fuels and false solutions to climate change such as biomass electricity production and large-scale hydroelectricity.
Since 2004 we have traveled to UN conferences around the world to connect journalists and reporters directly with those who are fighting climate injustice. We believe their stories are some of the most powerful tools we have to help educate and mobilize people to take action to challenge unjust climate policies.
Testimonials
(No testimonial has been submitted by Theresa)
(No testimonial has been submitted by Eric)