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Facebook Ads Set Up

Help 350 Seattle promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
350 Seattle
Seattle, WA, USA
350 Seattle
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350 Seattle
Seattle, WA, USA

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Digital advertising Digital marketing

Posted February 23rd

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

We have a social media coordinator, Mary, who's somewhat familiar with Facebook Ads, but would love more in-depth pointers and guidance.

What we have in place
  • We currently have Facebook ads, which should make it easy for you to get started. We also have a social media coordinator, some google ads, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to continue with our badass campaigns!

We often run into a problem of Facebook calling our ads "political" simply because they mention climate change or the need for action. If we can reach a broader segment of the public, we can build more power.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

350 Seattle
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Causes
Environment Civil rights
Posted by
Emily J
Emily J.

Communications Director

Our mission

350 Seattle works toward climate justice by organizing people to make deep system change: resisting fossil fuels; building momentum for healthy alternatives; and fostering resilient, just, and welcoming communities

What we do

Hearings and meetings and legislation and letters? We do that. Protests and blockades? We do that, too....and how. We believe our most important task is building and inspiring the movement, because only a movement can bring about the profound change we need, as quickly as we need it to.