Marketing Strategy Consultation

Help Foothill Conservancy brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Foothill Conservancy
Jackson, CA, USA
Unfollow
Log in to follow
Foothill Conservancy
Jackson, CA, USA

0

Live Projects

8

Matched Projects
5 Followers

Posted February 4th

Share this project:

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

I'm developing a volunteer program from the ground up. I hope to learn how to better market our opportunities and have all the on boarding materials online and made easy to use.

What we have in place
  • We currently have a web site and board support, which should make it easy for you to get started. We also have a data base of volunteers on Donor perfect, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to create more volunteer led outings and workshops

We're a grassroots organization that is currently in need of new energy and organization to build out our volunteer components. It has fallen by the wayside over recent years.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
Show more

About the org

Foothill Conservancy
Unfollow
Posted by
MaryAnn T.

Volunteer Coordinator

Our mission

To preserve, protect and restore the natural and human habitats in Amador and Calaveras Counties for current and future generations.

Testimonials

(No testimonial has been submitted by MaryAnn)
Great mission, great folks! This organization is well-positioned to grow & grow its positive impact!
Lee Ann W.
Lee Ann W.

Volunteer