Website Copywriting

Help Earth Law Center improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Earth Law Center
New York, NY, USA
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Earth Law Center
New York, NY, USA

1

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16 Followers
Cause
Environment

Posted January 16th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

Our website has gone through several iterations and needs another refresh as we update our mission and vision. It's in Squarespace with a lot of content (blogs) so need your help to accelerate legal protection of Nature.

We have an SEO team as well as a webmaster/ designer, but if you have SEO experience too that would be a big help!

What We Have In Place
  • We currently have a new brand narrative, which should make it easy for you to get started. We also have an active marketing communications team, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to launch new initiatives and move existing ones forward

We have just published the first textbook about Earth Law

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Earth Law Center
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Our Mission

Earth Law Center works to transform the law to recognize and protect nature’s inherent rights to exist, thrive and evolve.
We do this by building a force of advocates for nature's rights at the local, state, national, and international levels.

What We Do

Our continued well being depends on a paradigm shift in law from a human based one to a nature based one so ecological communities also have rights and protections. This would mean securing legal rights for Marine Protected Areas like the Patagonian Sea can protect thousands of species of animals and help preserve that key ecosystem. Granting the Great Lakes legal rights ensures the protection and restoration of that ecosystem, resulting in a sustainable relationship between human needs and the needs of the ecosystem and species within. Thanks to help from Catchafire volunteers, ELC has launched a dozen legal initiatives this year and preparing to start new ones in 2018.