Email Marketing System Set Up

Help Mississippi Park Connection make their email communications more efficient by setting them up with an email marketing software.
Mississippi Park Connection
Saint Paul, MN, USA
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Mississippi Park Connection
Saint Paul, MN, USA

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Posted March 23rd

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Project details

What we need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional details

We currently use Mailchimp and our contacts are a mess. We are looking for someone who has a really solid grasp on the Mailchimp system and can help us better organize our contact lists more efficiently for better optimization. Currently we have multiple audiences with several thousand unsubscribes that we are still paying for in our system. We are looking for a way to clean up our data and also organize with tags, rather than audiences.

What we have in place
  • We currently have multiple audiences set up in Mailchimp, which should make it easy for you to get started. We also have 20,000 contacts and clearly defined groups, and the ability to provide any other information you need.
How this will help
This project will save us $1,690 , allowing us to plant more trees along the Mississippi River in Saint Paul, Minnesota and bring more outdoor education opportunities to public school children in our community.

Currently we are overpaying for having duplicates in our system. Also, our work flow for marketing is not optimized because our system is not set up properly. Getting this sorted out will help us better communicate with our audience, experience less unsubscribes, and improve the efficiency of our workflow.

Project plan

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Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
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Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
2
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About the org

Mississippi Park Connection
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Posted by
Lily J.

Communications and Marketing Coordinator

Our mission

Mississippi Park Connection strengthens the enduring connection between people and the Mississippi River by enriching the life of the river and the lives of all who experience our national park, the Mississippi National River and Recreation Area.

Testimonials

Daniel worked with me over the course of several weeks to untangle our Mailchimp account and help us organize and streamline our many audiences and complicated signup processes. He patiently walked me through the process via screenshare so I understood what we were doing at every step of the way. He was also able to tap into his professional network to help us work through some issues. Daniel is very kind, jovial, and a pleasure to work with. There are no stupid questions with him and he graciously shares his knowledge and expertise. I highly recommend him for your next project!
Lily J.
Lily J.

Communications and Marketing Coordinator

Email Marketing System Set Up Project

I really enjoyed working with Callie from Mississippi Park Connection! Callie was collaborative and helped walk me through the intricate nature of the project. She was eager to learn and very generous with her time. We were able to accomplish a lot, and I learned a great deal!
Daniel R.
Daniel R.

Volunteer