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This project was completed on Dec 22, 2020
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Matched with Rick E.
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See the Impact story
Brand Messaging call
Stowe Land Trust
Brand Messaging Call
Call details
What we'd like to talk about
I'd like feedback on our approach to refreshing our brand in support of broadening our membership. Need advice on how to structure the project with staff, board and consultant involvement.
Additional context
We've got a marketing project team of staff, board, and community members working together that has completed a community survey and is preparing to solicit full board input on conclusions drawn from the work before creating an RFP and bringing in a consultant to help with the brand refresh, which we expect will include logo/visuals, messaging, and a playbook for recommended experiences. We've got different ideas and backgrounds on the project team and need help getting on the same page about the goals and deliverables for what we'll do in-house and the consultant's work.
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