Website User Experience

Help UpRoot Colorado overhaul their website with a user friendly UX design to make it easy for people to understand what the organization does and how they can support their work.
UpRoot Colorado
Boulder, CO, USA
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UpRoot Colorado
Boulder, CO, USA


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Web Design

Posted September 22nd

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Website User Experience

Project Details

What We Need
  • Overhaul of the organization and structure of the Organization's existing website, or UX design for a new website
  • Clear map of website’s structure (sitemap) with wireframes to accompany the layout; wireframes may include homepage, section pages, content detail pages, and form pages
  • Flowcharts or specifications for the interactive features of the website
  • A summary of the system components that will need to be styled for the site
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers design templates, you may not need a UX design. Check out our Website Content Plan project for help designing a CMS-based website
Additional Details

Greetings! We recently received our Letter of Determination and are working to build organizational capacity. We are few in number, staff-wise, but determined to grow. Our website could use some love; it's been holding the fort for 3+ years now. Thank you for your consideration! Dave

What We Have In Place
  • We currently have most of the answers you need ..., which should make it easy for you to get started. We also have a good number of visual assets, and the ability to provide any other information you need.
How This Will Help
This project will save us $11,946 , allowing us to leverage our updated website to share our work with more visitors and solicit more individual donations.

We are likely a bit behind the curve on UX best practices. Currently, our staff of 5 is part-time and, now that we're officially a nonprofit, we'd like to grow and build our organizational capacity to increase our positive impact and obtain the budget to include FTEs. Thank you.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides link to existing website (if applicable) and relevant background materials such as existing marketing collateral and technical considerations like the platform that the site will be built on.
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss goals of the website, target audience, and types of content the website will feature
Milestone 2: Sitemap
  • Professional creates a first draft of the site map and submits to Volunteer Manager for review
  • Volunteer Manager and Professional discuss feedback and determine the pages that require wireframes
Milestone 3: Wireframes
  • Professional creates wireframes and delivers to the Volunteer Manager
  • Professional and Volunteer Manager collaborate on the revision process, and incorporate agreed upon edits
Milestone 4: Presentation of Deliverable
  • Professional finalizes the wireframes, user interface flow and specifications for the visual designer
  • Professional offers any additional advice for Volunteer Manager as they enlist a Visual Designer and Developer to implement the UX Plan
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About The Org

UpRoot Colorado
Our Mission

We measurably reduce on-farm surplus agriculture in Colorado, support the economic stability of farmers, and increase the nutritional security of our state's residents.

What We Do


Increase nutritional security in Colorado by diverting locally grown, nutrient-dense surplus agriculture into the state's hunger-relief system.

Support Colorado's smallholder and family farms via a trained volunteer gleaning corps, outreach through educational content and social media, quantitative and qualitative research, legislative-advocacy work and via collaboratively structured pilot projects addressing agricultural issues such as on-farm labor shortages in Colorado.

Reinstall food wisdom in our Colorado communities by reconnecting Coloradans with where much of their food originates.