Social Media Audit

Help Georgia Strait Alliance assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Georgia Strait Alliance
Vancouver, Canada
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Georgia Strait Alliance
Vancouver, Canada

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Posted September 4th

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

In addition to general statistics about our performance, and recommendations to improve, I am particularly interested in learning about tools and techniques to consistently monitor the analytics of our social media channels, and respond and adapt accordingly.

What we have in place
  • We currently have a social media strategy that outlines our goals and style, which should make it easy for you to get started. We also have a DIY social media audit that was conducted last year, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to host more events and programs that give people personalized opportunities to get involved and learn

Social media is a critical tool that allows us to connect with our supporters and the general audience. It helps increase the reach and impact of our work and will help engage more folks around the Salish Sea in its protection and conservation.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Georgia Strait Alliance
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Posted by
Kirsten M.

Public Engagement Coordinator

Our mission

To protect and restore the marine environment and promote the sustainability of Georgia Strait, its adjoining waters, and communities.