Facebook Ads Set Up

Help My Sea to Sky promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
My Sea to Sky
Squamish, Canada
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My Sea to Sky
Squamish, Canada


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Posted August 27th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

We would love to figure out how to effectively target audiences, perform AB testing, and anything else you would recommend on a low-budget.

What We Have In Place
  • We currently have an active facebook account, which should make it easy for you to get started. We also have a strategic plan and 2020 social media guideline, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to effectively amplify our messaging, execute strategies on facebook for essential capacity building, support a wide network of climate action organizations and lift up voices sharing climate solutions.

My Sea to Sky is a people-powered environmental non-profit. We are passionate about a sustainable future and protecting Howe Sound. We love our supporters and want to amplify their voices. We want to lift up the voices of the Indigenous peoples and tackle environmental racism. With our low-budget, learning how to effectively increase our reach can make a huge impact in not only our campaign's success but collaborating with other environmental nonprofits in the climate action movement.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

My Sea to Sky
Posted by
Eva G.

Campaign Coordinator

Our Mission

My Sea to Sky is a people-powered environmental organization that was founded in 2014 to defend, protect, and restore Howe Sound.

Our mission: We inspire and empower British Columbians to safeguard the spectacular natural legacy of Atl'ka7tsem (Howe Sound).

Our vision: We envision a future in which Atl'ka7tsem's (Howe Sound) thriving ecosystems support regenerative communities.

What We Do

We love Howe Sound.

My Sea to Sky is a people-powered environmental organization that was founded in 2014 to defend, protect, and restore Howe Sound.

We organize educational events; coordinate research; build partnerships and respectful relationships; lift up First Nations voices and culture; and facilitate public engagement with our municipal, provincial, and federal governments.

We aim to inspire our community to become stewards of Howe Sound, and make it as simple as possible for people to take action at critical moments.