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Logo Design & Visual Brand Identity

Help Northwest Natural Resource Group elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Northwest Natural Resource Group
Seattle, WA, USA
Northwest Natural Resource Group
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Northwest Natural Resource Group
Seattle, WA, USA

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Cause
Environment
Skills
Graphic design

Posted August 5th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

As we evolve our brand identity, we'd like to 1) update our logo to better reflect what we do; 2) refresh our color palette to match; 3) create a style guide to inform our in-house website update (but using our current font), and 4) we plan to bring those design elements into our new brochure that we've already drafted in-house. Overall we're looking for an evolution to keep up with our work, rather than a complete overhaul.

What we have in place
  • We have existing elements of design (logo, font, rough color palette) to use as a starting place, and a lot of content on our website to draw from for inspiration. We have several staff who are ready and eager to discuss and share ideas whenever needed. But we know we need a professional eye to help us evolve what we have into a complete visual identity!
How this will help
This project will save us $4,817 , allowing us to redirect those funds to improve our online education resources and making them more interactive - useful now especially, when many of our hands-on workshops have gone virtual.

Our nonprofit was formed as a scrappy start up in the 90s, and much of the work we've done on our marketing and branding has been done in-house. Now that we have more active education and research outreach, updated branding will help us reach out to more audiences as the forestry and environment field has (slowly) grown more diverse.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Northwest Natural Resource Group
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Causes
Environment Community & economic development
Posted by
Seth Z
Seth Z.

Volunteer manager

Our mission

We strengthen the ecological and economic vitality of Northwest forests and communities by connecting people with the knowledge, skills, and markets they need to steward their land.

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