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Marketing Channel Plan

Help Sea Hugger by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Sea Hugger
Half Moon Bay, CA, USA
Sea Hugger
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Sea Hugger
Half Moon Bay, CA, USA

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Cause
Environment
Skills
Digital marketing Marketing

Posted July 14th

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Marketing Channel Plan

Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
What we have in place
  • We currently have an instagram and facebook campaign plan, which should make it easy for you to get started. We also have brand guidelines, and the ability to provide any other information you need.
How this will help
This project will save us $2,250 , allowing us to keep our 2 employees on for growing our programs!

We would like to grow our following a lot more, organically. We feel a bit stuck on where we're at. We're growing by quite slow, and are curious if there are other marketing tools we could be using to help us grow and stay engaged.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Sea Hugger
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Causes
Environment Education
Posted by
cc
cassandra c.

Communications Designer

Our mission

Sea Hugger is a nonprofit organization focused on protecting and healing the marine environment from plastic pollution. Our mission is to educate the public to reduce plastic dependency, while focusing on protecting the marine environment, ensuring the intrinsic rights of aquatic life, and helping create sustainable coastal communities that are no longer affected by plastic pollution.

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