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Facebook Pixel Set Up

Help Openlands set their website up with the Facebook Pixel to retarget visitors with ads and measure ad conversions.
Openlands
Chicago, IL, USA
Openlands
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Openlands
Chicago, IL, USA

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Web development

Posted July 14th

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Facebook Pixel Set Up

Project details

What we need
  • Set up of Facebook Pixel on Organization's website to enable ad retargeting & conversion tracking
Additional details

Train staff to understand how to best use Facebook Pixel for future campaigns.

What we have in place
  • We currently have sprout social, wordpress site, and google analytics, which should make it easy for you to get started. We also have two staffers to help assist you, and the ability to provide any other information you need.
How this will help
This project will save us $1,546 , allowing us to put that money towards ad buys and organic engagement that will help grow our audience.

We don't really have the experience in Facebook Pixel to make any more sophisticated ads on social media than a post boost. We want to professional development and assistance in how to up our digital game.

Project plan

P
Prep: Information Sharing
  • Volunteer Manager gives overview of current website set up and any other trackers that have been implemented
  • Volunteer Manager provides Professional with credentials to access website front end code
  • Volunteer Manager provides Professional with access to Facebook Advertising account, so they can access the unique snippet that needs to be installed
1
Milestone 1: Tracking Set Up
  • Professional sets up Facebook Pixel in front end code
  • Professional checks if Facebook Pixel is active within the Facebook Advertising account
  • Professional remains available in subsequent weeks to troubleshoot as needed
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About the org

Openlands
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Cause
Environment
Posted by
Emily R
Emily R.

Volunteer manager

Our mission

Founded in 1963, Openlands protects the natural and open spaces of northeastern Illinois and the surrounding region to ensure cleaner air and water, protect natural habitats and wildlife, and help balance and enrich our lives.

Testimonials

Read the Impact Story
Eric was wonderful to work with. He was professional, a great teacher and helped get us set up on what we needed of pixel in an efficient and effective manner. Highly recommend working with him!
Emily R.
Emily R.

Volunteer manager

Facebook Pixel Set Up Project

Openlands is an incredible organization with a great mission.
Eric D.
Eric D.

Data | Operations | Holistic Thinker