This project was completed on Apr 27, 2020
Matched with Luca V
Matched with
Luca V.

Social Media Audit

Help Salmon & Trout Conservation assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Salmon & Trout Conservation
Salisbury, United Kingdom
Social Media

Posted March 27th

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Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

We need a fresh set of eyes to review our social media presence and asses its effectiveness in supporting our existing strategy. We also wish some fresh ideas about how it could be used to acquire new demographics to our campaigns.

What We Have In Place
  • We currently have well established social media with long term datasets, which should make it easy for you to get started. We also have a clear idea of the organisations purpose and aims, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to focus on in field work to protect wild trout and salmon populations in the UK

We need to establish the extent to which social media is relevant to us, whether we are making best use of it and how we should be using it in the future.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

Posted by
Corin S.

Volunteer Manager

Our Mission

S&TC is the UK's only independent charity campaigning for wild fish and the ecosystems on which they rely. Wild salmon and trout are natural indicators of a happy and healthy water environment. We are a campaign based, science-lead, lobbying organisation. We do this without the use of taxpayer's money, so we are not compromised in challenging Governments. All our work is a direct product of the passion and support of those of follow us, which enables us to be your voice and to stand up openly for wild fish and water with no strings attached.


Luca did a brilliant job for us. Very quick, absolutely on spec. Thanks Luca.
Corin Smith
Corin S.

Volunteer Manager

Social Media Audit Project

(No testimonial has been submitted by Luca)