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Website Audit

Help Tip of the Mitt Watershed Council assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Tip of the Mitt Watershed Council
Petoskey, MI, USA
Tip of the Mitt Watershed Council
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Tip of the Mitt Watershed Council
Petoskey, MI, USA

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Cause
Environment
Skills
Web design Web development

Posted March 24th

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Website Audit

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What we have in place
  • We currently have analytics data, which should make it easy for you to get started. We also have staff on call, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to increase our education and outreach efforts in the community by offering free events.

This project is important because, now more than ever, we need our online presence to encourage membership donations. We also have a large amount of information available on our website that we want to ensure is accessible.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Tip of the Mitt Watershed Council
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Causes
Environment Education
Posted by
KC
Kate C.

Communications Coordinator

Our mission

The Tip of the Mitt Watershed Council speaks for Northern Michigan's waters. We are dedicated to protecting our lakes, streams, wetlands, and groundwater through respected advocacy, innovative education, technically sound water quality monitoring, thorough research, and restoration actions. We achieve our mission by empowering others and we believe in the capacity to make a positive difference. We work locally, regionally and throughout the Great Lakes Basin to achieve our goals.

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