Marketing Strategy Consultation

Help GirlVentures brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
GirlVentures
Oakland, CA, USA
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GirlVentures
Oakland, CA, USA

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Posted February 21st

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We are a nonprofit youth development organization looking to increase our presences in schools and communities across the bay area. As a new Outreach and Community Engagement Manager, I am learning on the go and looking for ways to increase our exposure in a variety of places. We do have some target constituents - happy to talk more with our confirmed volunteer!

What we have in place
  • We currently have a outreach manager with clear goals and directives, which should make it easy for you to get started. We also have a growing database of schools and community partners, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to serve more youth and have the high impact that we want to make on girls in young people in our community.

We are a small team of 5 working to make a big impact in our community - serving girls, trans, and gender non-conforming youth in the bay area. While we want to reach as many families as possible, the reality is that we have limited resources and need to be creative and strategic with our approach to recruitment and the marketing of our programs.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

GirlVentures
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Posted by
Tiffany K.

Outreach & Volunteer Manager

Our mission

GirlVentures inspires girls to lead through outdoor adventure, inner discovery, and collective action.

We envision a world where girls and women lead inclusive, resilient communities, and where nature is accessible to everyone and conserved for future generations. Our organization is built on shared values of inclusion, integrity, empathy, creativity, and community.

Testimonials

Elizabeth is super helpful always offering ideas and strategies that I would never think of. She is a pleasure to work with and to learn from. She always followed up promptly with action items and was super flexible with the ways in which she offered support to us to meet the shifting project needs and priorities during the COVID19 pandemic.
Tiffany K.
Tiffany K.

Outreach & Volunteer Manager

Marketing Strategy Consultation Project

(No testimonial has been submitted by Elizabeth)