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Branded Digital Assets

Help Coastal Watershed Council enhance their digital marketing materials with compelling graphics designed to increase community engagement.
Coastal Watershed Council
Santa Cruz, CA, USA
Coastal Watershed Council
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Coastal Watershed Council
Santa Cruz, CA, USA

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Cause
Environment
Skills
Graphic design

Posted February 20th

Branded Digital Assets

Project details

What we need
  • Up to 3 customized and professionally designed graphic(s)
Additional details

We're an environmental nonprofit who hosts a dazzling fundraising event right next to the river we're working to clean up, bring people to connect with, explore and protect. The event is called Meander and the goal is to bring 200 thought leaders and influencers together to raise money and build support for the larger cause. It's a $200 per guest event and it lets us hold events for the entire community for free, all year long. We need a digital invitation & imagery to go on our invite page.

What we have in place
  • We currently have collateral from 3 past events like this, which should make it easy for you to get started. We also have great photos, if that's of interest, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to pay our staff better, cover more of their health care costs, buy more native plants to improve the river ecosystem, reach more kids who live in poor neighborhoods right next to the river and more.

This project helps us brand this Meander event as a unique offering in our community. The invitation and event page branding will help sell folks on the type of classy gathering we're offering. Our goals include building support from the who's who in Santa Cruz, along with raising money. That all starts with the look and feel of the event. We'll print a physical menu, but first we need digital imagery for the save the date, Facebook page, Eventbrite page, etc.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About the org

Coastal Watershed Council
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Causes
Environment Animals Youth development
Posted by
GP
Greg P.

Volunteer manager

Our mission

The mission of the Coastal Watershed Council is to protect and preserve coastal watersheds through community stewardship, education and monitoring.

What we do

The San Lorenzo River runs right through downtown Santa Cruz, but the community isn't really drawn to this river. CWC is improving water quality and habitat and hosting family and youth-friendly events to improve public safety and environmental conditions, transforming this park into a cultural and natural asset that Santa Cruz is drawn to and proud of.