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Membership Strategy

Help Friends of the Everglades develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Friends of the Everglades
Stuart, FL, USA
Friends of the Everglades
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Friends of the Everglades
Stuart, FL, USA

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Environment
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Business development Entrepreneurship Strategy consulting

Posted January 16th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are looking into developing a new fundraising program, that functions a lot like membership. We are trying to encourage a sustaining donor program that has the same impact of a membership program, just on a higher fundraising scale. We want to build this out so that our board members could use the program to make their fundraising efforts more sustainable. We are planning on $1,200 commitment with monthly autopay and an associated, "Defender of the Glades" description.

What we have in place
  • We currently have a broad outline of what the program would look like, which should make it easy for you to get started. We also have a name and an amount for the fundraising membership, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to build a campaign that will sustainably support us and help our board members in their efforts to raise money for our organization.

We would be able to fully fund our foundational expenses by supporting our board through this program, which allows each board member to acquire pledges to give throughout the program.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Friends of the Everglades
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Cause
Environment
Posted by
Kymberly H
Kymberly H.

Development Coordinator

Our mission

Friends of the Everglades is a nonprofit founded in 1969 by renowned journalist, author, and environmental activist Marjory Stoneman Douglas dedicated to preserving, protecting, and restoring the only Everglades in the world.

What we do

"Be a nuisance where it counts. Do your part to inform and stimulate the public to join your action. Be depressed, discouraged, and disappointed at failure and the disheartening effects of ignorance, greed, corruption, and bad politics--but never give up." - Marjory Stoneman Douglas

Testimonials

Read the Impact Story
Amy gave great advice on membership and is willing to assist us in the future in forming a strategy around our dual membership program.
Kymberly H.
Kymberly H.

Development Coordinator

Membership Strategy Project

(No testimonial has been submitted by Amy)