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Communication Materials Audit

Help John Muir Project refresh their communications materials to ensure consistency in writing style and tone, accurate spelling and grammar, and a clear and engaging voice.
John Muir Project
Big Bear City, CA, USA
John Muir Project
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John Muir Project
Big Bear City, CA, USA

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Cause
Environment
Skills
Communications Writing

Posted November 18th

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Communication Materials Audit

Project details

What we need
  • Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
  • Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
  • Revised materials should adhere to branding, communications and marketing goals
What we have in place
  • We currently have social media content for review, which should make it easy for you to get started. We also have a scheduler, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to focus on protecting & educating the public about our national forests

We are trying to hone in on our online presence to boost our grassroots initiatives!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides external communication materials to be reviewed; list may include: website and social media copy, brochures, auto-generated emails, press releases, and job postings
  • Volunteer Manager provides relevant strategic documents such as any messaging guidelines or fact sheet
1
Milestone 1: Analysis & Recommendations
  • Professional and Volunteer Manager discuss the Organization's existing and desired brand messaging, tone, and style
  • Professional and Volunteer Manager agree on the specific set of materials for review
2
Milestone 2: First Round of Revisions
  • Professional performs initial round of edits to select materials
  • Volunteer Manager provides feedback with respect to style and tone, which the Professional incorporates
3
Milestone 3: Presentation of Deliverables
  • Professional edits all materials according to agreed upon guidelines and goals
  • Volunteer Manager provides a final round of feedback, which the Professional incorporates before final handoff
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About the org

John Muir Project
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Causes
Environment Animals Science & technology
Posted by
ME
MarieClaire E.

Social Media Coordinator

Our mission

To protect federal public forest lands from logging and development in order to stem the extinction crisis, combat the climate crisis and ensure wild places continue to exist for human enjoyment, exploration and education.

We are fighting to ensure that science and conservation biology become the driving forces behind management decisions on public lands, and in order for this to occur we need to end the logging program on national forests and Bureau of Land Management (BLM) lands.

What we do

Public Education
Original Scientific Research
Litigation to stop logging projects
Legislation and Lobbying
Social Media
Field Trips
Presentations

Testimonials

Read the Impact Story
Benoît was extremely helpful throughout this entire process! He was knowledgeable and helped build a well rounded report that tackled all of John Muir Project's needs from our Social Media Audit. Benoît went above and beyond to make sure all our needs were met, and took extra time to make sure that the information was able to be processed by multiple levels of understanding/education for our team members. He handled sensitive account information about the project so that he could run detailed analyses and give advice on the way forward for their social media strategy, with the utmost respect. I would love to work with him again in the future and highly recommend his services & expertise!
MarieClaire E.

Social Media Coordinator

Communication Materials Audit Project

Marie Claire at John Muir Project did a wonderful job of gathering and setting up materials for review and was available to provide guidance on the expected outcomes. I appreciate her flexibility in letting me have access to sensitive information about the project so that I could run detailed analyses and give advice on the way forward for their social media strategy. I would love to work again with JMP and Marie Claire in particular in the future.
Benoit R.
Benoit R.

Volunteer