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Messaging Guidelines

Help Citizens Committee for New York City, Inc. get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
Citizens Committee for New York City, Inc.
New York, NY, USA
Citizens Committee for New York City, Inc.
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Citizens Committee for New York City, Inc.
New York, NY, USA

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Cause
Philanthropy & capacity building
Skills
Communications Writing

Posted November 15th

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Messaging Guidelines

Project details

What we need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional details

Citizens Committee for New York City is a unique organization that does complicated work. We want to explore how to describe what we do in a way that is comprehensive, compelling, and easy to follow, while not being overwhelmingly long.

There are many aspects of our work that we feel are important to touch on, but being so familiar with what we do ourselves and not messaging experts, it is hard to know the best ways to explain the organization.

What we have in place
  • We currently have general organization descriptions, which should make it easy for you to get started. We also have 45 years of messaging materials, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to provide more micro-grants to our network of grassroots groups, for whom $4,212 is a lot of money.

It is clear to us that stakeholders often do not fully follow what we do.

We need potential donors - corporate, foundation, and individual - to read about our mission without getting lost in the weeds or their eyes glazing over. Because we facilitate the work of grassroots groups, people do not understand what we are responsible for and sometimes think we are simply re-granting funds.

We also want residents of low-income communities to better understand what we can offer them.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
1
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
2
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About the org

Citizens Committee for New York City, Inc.
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Causes
Philanthropy & capacity building Diversity & inclusion Environment
Posted by
Andrew R
Andrew R.

Manager of Institutional Giving

Our mission

Citizens Committee for New York City's mission is to help New Yorkers - especially those in low-income areas - come together and improve the quality of life in their neighborhoods. We do so through a proven combination of micro-grants, one-on-one project planning assistance, capacity-building workshops, and networking opportunities.

Testimonials

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