Social Media Strategy Sessions

Help Ventura County Farm to School use their social media presence most effectively through brainstorming and planning sessions.
Ventura County Farm to School
Camarillo, CA, USA
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Ventura County Farm to School
Camarillo, CA, USA

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Posted November 13th

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Project details

What we need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
Additional details

We would like advice about which social media channels to use, for which content, help to know which types of content to create, a pacing plan for posting content (quality or quantity?) and any other information we need to have a successful social media strategy! We have a basic plan currently and would like feedback about it. Thank you!

What we have in place
  • We currently have a general communication plan with content topics, which should make it easy for you to get started. We also have facebook, twitter and instagram pages you can review, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to provide more resources for school garden development and maintenance

We would like to better explain to the thousands of parents in Ventura County how we are providing school gardens, nutrition education, and locally grown produce to their children at school

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About the org

Ventura County Farm to School
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Posted by
Anna J.

Farm to School Coordinator

Our mission

Our mission is to ensure that students have access to nutritious, locally grown fruits and vegetables in school meals each day. Our organization supports local farms, provides nutrition education in classrooms, teaches students how to grow their own food in school gardens, and much more!

Testimonials

Emily provided a style guide and communications strategy for our organization, much appreciated!
Anna J.
Anna J.

Farm to School Coordinator

Social Media Strategy Sessions Project

(No testimonial has been submitted by Emily)