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Search Engine Keyword Research

Help Adirondack Council create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
Adirondack Council
Elizabethtown, NY, USA
Adirondack Council
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Adirondack Council
Elizabethtown, NY, USA

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Cause
Environment
Skills
Digital marketing Search engine marketing

Posted November 5th

Search Engine Keyword Research

Project details

What we need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
Additional details

I would like to be trained in keyword research and shadow you in how you complete the project, and be assigned tasks in the project. We are looking for opportunities to boost organic and paid search.

What we have in place
  • We currently have Google ad grants, search console and analytics, which should make it easy for you to get started. We also have have access to our website, and a robust content strategy, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to meet the people who want to help preserve clean air and water in the Adirondack Park.

This project will help us share information about the important work we do with people outside our immediate network. Showing the serious environmental impacts, and what we need to do to solve them.

Project plan

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Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
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Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
2
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About the org

Adirondack Council
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Cause
Environment
Posted by
Mary G
Mary G.

Marketing & Communications Associate

Our mission

The Adirondack Council mission is to ensure the ecological integrity and wild character of the Adirondack Park.

What we do

To protect the Adirondacks, the Council uses the best science, the law, and an understanding of political decision making, to educate, inform and motivate the public and those who make public policy.