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Google Ads Set Up

Help Oregon Natural Desert Association make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Oregon Natural Desert Association
Bend, OR, USA
Oregon Natural Desert Association
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Oregon Natural Desert Association
Bend, OR, USA

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Digital marketing Search engine marketing

Posted November 27th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a beautiful website, which should make it easy for you to get started. We also have clear marketing goals, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to plant hundreds of native plants along streams to keep precious desert water cold for fish.

We have tons of great info about Oregon's high desert, and we'd love to have more people finding their way to us.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Oregon Natural Desert Association
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Cause
Environment
Posted by
Lace T
Lace T.

Communications Manager

Our mission

The Oregon Natural Desert Association (ONDA) exists to protect, defend, and restore Oregon's high desert for current and future generations.

What we do

We envision a high desert in Oregon where eight million acres of public lands are conserved to ensure that fish and wildlife thrive and wild places exist for all people to treasure and explore, now and always.