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Google Ads Set Up

Help Turtle Island Restoration Network make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Turtle Island Restoration Network
Olema, CA, USA
Turtle Island Restoration Network
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Turtle Island Restoration Network
Olema, CA, USA

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Cause
Environment
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Digital marketing Search engine marketing

Posted April 30th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are starting fresh with Google AdWords, and need help setting up our most prominent programs first, and then learning how to set it up for future campaigns/projects.

What we have in place
  • We are starting fresh with our Google AdWords account, which should make it easy for you to get started. We are also prioritizing a specific program at this time, and have significant data and copy, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to print materials promoting our research, as well as travel to educational events to table and promote our research.

This project will help Turtle Island Restoration Network take a huge step in the right direction for getting on potential supporter's radars -- supporters who can directly participate in our research, help fund our species-saving projects, spread the word about our efforts, and more.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Turtle Island Restoration Network
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Causes
Environment Animals Education
Posted by
Rebekah S
Rebekah S.

Communications Manager

Our mission

To mobilize people in local communities around the world to protect marine wildlife and the oceans and inland watersheds that sustain them.

What we do

Turtle Island Restoration Network (TIRN) is a leading advocate for the world's ocean and marine wildlife.

Our work is based on science, fueled by people who care, and effective at catalyzing long-lasting positive change that protects the likes of green sea turtles, whale sharks and coho salmon.

We accomplish our mission through grassroots empowerment, consumer action, strategic litigation, hands-on restoration, environmental education, and by promoting sustainable local, national and international marine policies.

Testimonials

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