Facebook Marketing & Donations Setup

for  Southern Plains Land Trust
Englewood, CO, USA
Posted by
Nicole R.

Nicole Rosmarino, Executive Director

Posted Date
Jan 24, 2019
Virtual volunteer opportunity
Facebook Marketing & Donations Setup
Impact statement
This project will save us $4,212 , allowing us to put that money directly into land purchase for the purpose of creating prairie wildlife refuges.

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What We Have In Place
  • We currently have an active Facebook page with frequent postings, which should make it easy for you to get started. We also have Instagram and Twitter accounts and an updated website, and the ability to provide any other information you need.
How This Will Help

It's vital for the Southern Plains Land Trust to expand our network of supporters, particularly through growing our social media presence.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
Show More

About The Org

Our Mission

The Southern Plains Land Trust creates and protects a network of shortgrass prairie preserves, which ensure a future for all native animals and plants.

Our project is sponsored by: