This project will save us $4,212
, allowing us to
put that money directly into land purchase for the purpose of creating prairie wildlife refuges.
What We Need
Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Facebook Donate button linked to your fundraising campaign
What We Have In Place
We currently have an active Facebook page with frequent postings, which should make it easy for you to get started. We also have Instagram and Twitter accounts and an updated website, and the ability to provide any other information you need.
How This Will Help
It's vital for the Southern Plains Land Trust to expand our network of supporters, particularly through growing our social media presence.
Prep: Information Gathering
Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
*Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
Volunteer Manager grants Professional access to the Organization’s existing Facebook account
Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 4: Connect Donate Button
Professional links Donate Button to Organization's fundraising campaign or donation page
Professional answers any follow up questions
Milestone 1: Campaign and Ad Set Up
Professional begins campaign set up by selecting a campaign objective
Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
Professional creates Facebook ad(s) and links to desired landing page (if any)
Professional shares ad(s) with Volunteer Manager and receives feedback
Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking and Analytics
Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
About The Org
The Southern Plains Land Trust creates and protects a network of shortgrass prairie preserves, which ensure a future for all native animals and plants.