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Marketing Strategy

Help Rogue Farm Corps * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Rogue Farm Corps
Portland, OR, USA
Rogue Farm Corps
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Rogue Farm Corps
Portland, OR, USA

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Posted December 18th

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have a good brand identity and a track record, which should make it easy for you to get started. We also have a lot of current marketing strategies, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to reach more potential participants for our farm training programs.

Reaching more participants in for our training programs is critical.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Rogue Farm Corps
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Causes
Environment Community & economic development Education
Posted by
Stuart O
Stuart O.

Executive Director

Our mission

Rogue Farm Corps exists to train the next generation of farmers and ranchers through hands-on educational programs and the preservation of farmland. We support our local agricultural economy and serve as a model for other communities.