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Facebook Marketing & Donations Setup

Save the Yellowstone Grizzly
Emigrant, MT, USA
Save the Yellowstone Grizzly
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Save the Yellowstone Grizzly
Emigrant, MT, USA

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Posted December 14th

Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
Additional details

We have 7,000 likes on our Facebook page. I am trying to figure out the best approach to boosting posts. Timing, how much to spend, how long to boost for, geographic locations to target, etc.

What we have in place
  • We currently have 7,000 likes and an engaged following, which should make it easy for you to get started. We also have a website, mission, etc, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus those dollars on social media.

We are want to incorporate social media into our budget. By defining the best practices to boost posts on Facebook, will help us with our budget.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Save the Yellowstone Grizzly
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Causes
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Posted by
Chuck I
Chuck I.

Marketing Director

Our mission

Save the Yellowstone Grizzly's mission is to preclude the trophy hunting of grizzly bears, restore Yellowstone bears to ESA protections, and ensure connectivity with the Northern Continental Divde, Selkirk, Cabinet, and Yaak Valley grizzlies for long term genetic diversity. Thus, STYG will be fighting for the safety and welfare of all grizzlies south of Canada and the need for a Grizzly Bear Ecosystem Recovery Area.