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Communications Strategy

Help 350 Bay Area design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
350 Bay Area
Oakland, CA, USA
350 Bay Area
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350 Bay Area
Oakland, CA, USA

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Cause
Environment
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Communications Writing

Posted March 4th

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Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
Additional details

We are aiming to get ahead of 2019 and develop a general arc that builds in progression and communicates the urgency of our environmental work. We have a robust team of volunteers to implement the plan, but need some guiding strategy. We also have lots of content (interviews, quotes from donors, a blog and more), but again need pointers about the best ways to implement and stagger our communications.

What we have in place
  • We currently have a clear mission, vision, and values, which should make it easy for you to get started. We also have a fund development team, a communications manager, & content, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to allocate funds directly to our programs (fossil fuel divestment, clean energy, clean air, clean and just transportation, youth vs apocalypse, bay area climate action plan).

This project will be instrumental in creating a cohesive message. Additionally, it will reflect our message better (support our environmental work) in a way that compels people to act. Knowing when to time a letter, which topic to choose will also be most helpful (ex: one letter says "This is urgent" another says "Look at all the great work we are doing").

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

350 Bay Area
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Causes
Environment Youth development
Posted by
Nan F
Nan F.

Communications and Volunteer Manager

Our mission

We are building a grassroots climate movement in the Bay Area & beyond that achieves deep reductions in carbon pollution and presses for socially equitable solutions and a just transition to clean energy.

What we do

350 Bay Area is a climate justice advocate and government policy watchdog playing a crucial role in leading our region and California in solving the climate crisis and speeding the transition to clean energy.

At regulatory agencies, the industry is always represented by lobbyists. Decision makers benefit from hearing a strong counterbalancing argument on behalf of the communities impacted by industrial pollution, and the public's interest in a safe climate for our children and grandchildren.

Testimonials

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