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Google Ads Set Up

Help Ocean Blue Project, Inc make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Ocean Blue Project, Inc
Corvallis, OR, USA
Ocean Blue Project, Inc
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Ocean Blue Project, Inc
Corvallis, OR, USA

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Cause
Environment
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Digital marketing Search engine marketing

Posted February 1st

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Provide keyword research reports, update Google AdWords and Google One Ads.

What we have in place
  • We currently have Google Ad Grant award, which should make it easy for you to get started. We also have Google AdWords & Google One Ads set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to make direct impact for clean water and a healthy one world ocean.

This project will allow more people across the country and around the world to discover the Ocean Blue mission and vision for a clean world ocean and increase revenues from individual and corporate donors

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Ocean Blue Project, Inc
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Causes
Environment Animals Education
Posted by
Karisa A
Karisa A.

Director of Operations

Our mission

Ocean Blue Project is a grassroots environmental charitable organization with a Mission to protect the health of humans, our One World Ocean, beaches, and rivers through collaborative community driven plastic pollution relief, service learning projects, scientific research, and youth education.

What we do

Ocean Blue Project is an authentic grassroots nonprofit on a mission to clean the ocean. Our goal is to rehabilitate and conserve the world's waterways, which will allow for healthier human and wildlife communities. We dive into plastic recovery projects that protect people from cancers and disease and engage communities in pollution relief, river restoration, and youth education programs that encourage intentional stewardship of the earth and wildlife.

Testimonials

Read the Impact Story
Shivani set up adWords in a way that the ads evolve themselves. We did not keep in contact with each other very well, but the work that she did was helpful. We do not know how to do or track the work she did because of a lack of communication, but the work she did on the site was an improvement to adWords for our organization. Thank you!
Karisa A.
Karisa A.

Director of Operations

Google Ads Set Up Project

(No testimonial has been submitted by Shivani)