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Google Ads Set Up

Help Mojave Desert Land Trust make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Mojave Desert Land Trust
Joshua Tree, CA, USA
Mojave Desert Land Trust
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Mojave Desert Land Trust
Joshua Tree, CA, USA

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Digital marketing Search engine marketing

Posted December 9th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We are looking for assistance with the google adwords grant and set up.

What we have in place
  • We have a staff member dedicated to this project.
How this will help
This project will save us $3,486 , allowing us to Preserve more of the magical desert landscape and protect native plants and pollinators. Thank you.

We would love to maximize the google adword grant funds and set the program up properly from the beginning.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Mojave Desert Land Trust
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Causes
Environment Animals Education
Posted by
bd
brandy d.

development

Our mission

Mojave Desert Land Trust protects the Mojave Desert ecosystem and its scenic and cultural resource values.

What we do

Mojave Desert Land Trust protects the unique living landscapes of the Mojave Desert.

MDLT has conserved more than 90,000 acres of prime desert habitat, forever weaving together National Parks, wilderness areas, and wildlife linkage corridors. The organization works closely with a broad range of desert community members and visitors, as well as with local, state, and federal agencies.

MDLT offers hands-on learning and volunteer opportunities to residents and visitors of the desert. It collaborates closely with, and is supported by, a diverse range of partner organizations, agencies, neighbors, and visitors who treasure the desert's unique qualities.

Testimonials

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