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Email Campaign Set Up

Help Mojave Desert Land Trust * Building a toolkit to implement an email marketing campaign * Best practices on sending and monitoring email marketing campaigns going forward * Best practices around creating…
Mojave Desert Land Trust
Joshua Tree, CA, USA
Mojave Desert Land Trust
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Mojave Desert Land Trust
Joshua Tree, CA, USA

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Cause
Environment
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Communications Digital marketing

Posted December 9th

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Email Campaign Set Up

Project details

What we need
  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign
Additional details

We would like to create a successful February "Love Your Desert" Campaign with a separate message to donors and potential business sponsors We have attempted this type of campaign in the past but have not been able to craft a concrete message that resonates with donors We have great success with our Give Big campaign and a relatively successful year end campaign but we would love help with crafting a unique and compelling message that does not exhaust our donor base.

What we have in place
  • We currently have campaign theme, donor database & a list of poss. sponsors, which should make it easy for you to get started. We also have 2 staff members ready to take on this project, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Preserve more of the magical desert landscape and protect native plants and pollinators. Thank you.

We would like to create a successful February "Love Your Desert" Campaign with a separate message to donors and potential business sponsors We have attempted this type of campaign in the past but have not been able to craft a concrete message that resonates with donors We have great success with our Give Big campaign and a relatively successful year end campaign but we would love help with crafting a unique and compelling message that does not exhaust our donor base.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
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About the org

Mojave Desert Land Trust
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Causes
Environment Animals Education
Posted by
bd
brandy d.

development

Our mission

Mojave Desert Land Trust protects the Mojave Desert ecosystem and its scenic and cultural resource values.

What we do

Mojave Desert Land Trust protects the unique living landscapes of the Mojave Desert.

MDLT has conserved more than 90,000 acres of prime desert habitat, forever weaving together National Parks, wilderness areas, and wildlife linkage corridors. The organization works closely with a broad range of desert community members and visitors, as well as with local, state, and federal agencies.

MDLT offers hands-on learning and volunteer opportunities to residents and visitors of the desert. It collaborates closely with, and is supported by, a diverse range of partner organizations, agencies, neighbors, and visitors who treasure the desert's unique qualities.

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