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Email Fundraising Campaign

Human Impacts Institute
Brooklyn, NY, USA
Human Impacts Institute
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Human Impacts Institute
Brooklyn, NY, USA

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Cause
Environment
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Digital marketing Writing

Posted December 10th

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
Additional details

We would love you to feel passionate about the mission of our organization and we are also looking to grow our board and advisory if you are interested in becoming more involved.

What we have in place
  • We currently have a 12,000+ people mailing list on Vertical Response & a brand messaging outline. We have a monthly newsletter and donation links set up, but haven't implemented any individual fundraising or email fundraising efforts other than a donation link at the bottom of each monthly newsletter (which is very rarely clicked).
How this will help
This project will save us $5,140 , allowing us to build our capacity for fundraising, reach new audiences, and grow our organization.

We are currently re-branding and want to diversify our fundraising strategy as we expand our organization. Your help would help us prioritize our time in terms of fundraising and program implementation. It will also help us to diversify our fundraising by showing potential funders where we are headed as an organization, increase donations and further our environmental, arts and social justice mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Human Impacts Institute
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Causes
Environment Arts & culture Community & economic development
Posted by
Tara D
Tara D.

Founder and Executive Director

Our mission

We are building a global cultural movement to inspire BIG, BOLD, and BEAUTIFUL climate actoin. We are a creative, action-oriented community of arts, policy, science, communications, and business experts committed to creating and sharing innovative approaches to tackling social and environmental challenges.

What we do

The Human Impacts Institute was founded in 2011 and over the course of the past seven years, HII has provided over 1,200 hours of environmental educational programming across several core themes. The themes include stewardship-based initiatives such as Tree Care, environmental justice public resources such as the Impact Hours series, and climate communication programs such as the Creative Climate Awards, a competition bringing climate-inspired art to NYC audiences and beyond. HII's framework focuses on using arts and creativity as a tool for strengthening traditional environmental action methods. HII has developed environmental programs on a variety of topics for diverse audiences. Programs include youth environmental leadership intensives, community environmental workshops, local estuary and tree care stewardship opportunities for all ages, and more. These programs strive to integrate creative projects such as film and video, graphic design, tree guard building, and more.

We know there's a gap between knowing, understanding, and taking action. By building diverse communities and connecting you to solutions in beautiful and engaging ways, we inspire you to take action by making issues personal and practical to your life.