Be the first to apply
Back to all projects

Google Ads Set Up

Help Bears Ears Partnership make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Bears Ears Partnership
Bluff, UT, USA
Bears Ears Partnership
Unfollow
Log in to follow
Bears Ears Partnership
Bluff, UT, USA

0

Live Projects

8

Matched Projects
3 Followers
Cause
Environment
Skills
Digital marketing Search engine marketing

Posted September 27th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have an adwords account and marketing plan draft, which should make it easy for you to get started. We also have a marketing budget, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus on funds on other on-the-ground volunteer projects in Bears Ears.

Our conservation organization recently opened the Bears Ears Education Center. We want to set up google adwords to help drive people that are already coming to Bears Ears to visit our Center. This will be a huge help to us!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show more

About the org

Bears Ears Partnership
Unfollow
Cause
Environment
Posted by
Amanda P
Amanda P.

Volunteer manager

Our mission

The Bears Ears Partnership works to protect and build respect for the cultural and natural landscapes of the greater Bears Ears region.

What we do

To further this mission, we work to create local, regional and national support for greater protection of the Bears Ears National Monument through education, advocating for national designations, supporting smart local policy-making, and organizing research and volunteer service activities.

We also continue to monitor the work and actions of the Bureau of Land Management, US Forest Service, and the Glen Canyon National Recreation area, which are tasked with managing resources in the Greater Cedar Mesa area. With that regard, we offer managers research, guidance and education to see that management maintains wilderness values and protects cultural/archaeological assets, while providing for continued access for local residents and visitors from around the world.