This project was completed on Apr 26, 2018
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Matched with Gillian S
Matched with
Gillian S.

Logo Design & Visual Brand Identity

Help Earth Law Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Earth Law Center
New York, NY, USA
Cause
Environment

Posted April 16th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a corporate logo, which should make it easy for you to get started. We also have a set of templates, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on our legal initiatives and supporting our local partners.

The success of our organization depends on broadening our base to get the word out about Earth Law. Without your help, we cannot effectively communicate to others. Your skills will empower us to shift the paradigm to evolve environmental protection.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Earth Law Center
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Our Mission

Earth Law Center works to transform the law to recognize and protect nature’s inherent rights to exist, thrive and evolve.
We do this by building a force of advocates for nature's rights at the local, state, national, and international levels.

What We Do

Our continued well being depends on a paradigm shift in law from a human based one to a nature based one so ecological communities also have rights and protections. This would mean securing legal rights for Marine Protected Areas like the Patagonian Sea can protect thousands of species of animals and help preserve that key ecosystem. Granting the Great Lakes legal rights ensures the protection and restoration of that ecosystem, resulting in a sustainable relationship between human needs and the needs of the ecosystem and species within. Thanks to help from Catchafire volunteers, ELC has launched a dozen legal initiatives this year and preparing to start new ones in 2018.

Testimonials

Gillian was super fast and so great to work with!
Darlene Lee
Darlene L.

Executive Director

Logo Design & Visual Brand Identity Project

Darlene was great to work with. She was quick to respond and provided all of the information and materials I needed to design a logo for the organization's 10th anniversary.
Gillian Seaman
Gillian S.

Volunteer