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Google Ads Campaign Support

Help Netzwerk Bluehende Landschaft (Mellifera e.V.) create a new or improve an existing campaign within their Google Ads account.
Netzwerk Bluehende Landschaft (Mellifera e.V.)
Rosenfeld, Germany
Netzwerk Bluehende Landschaft (Mellifera e.V.)
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Netzwerk Bluehende Landschaft (Mellifera e.V.)
Rosenfeld, Germany

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Cause
Environment
Skills
Digital advertising Digital marketing

Posted April 30th

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Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

We just got started with our Google Ads Grant and our campaigns do not perform as we intended. We need help in creation, monitoring and optimizing Ads campaigns.

What we have in place
  • We currently have a Google Ads account set up, which should make it easy for you to get started. We also have a plethora of landing pages with different options, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to focus on actually creating flowering fields instead of spending money on marketing

Doing good is not enough. As a nature conservation organization with a 20 year tradition we now struggle to be seen.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Netzwerk Bluehende Landschaft (Mellifera e.V.)
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Causes
Environment Animals
Posted by
Matthias W
Matthias W.

Biologist, Head of NBL

Our mission

English:
"We want to inspire, allure and empower people to create and foster habitats of pollinating insects. Together, we shape and improve those habitats in order to reach our vision of a flowering landscape".

German (Original):
"Wir wollen Menschen fur die Schaffung und Pflege der Lebensraume von blutenbesuchenden Insekten begeistern, gewinnen und befahigen. Gemeinsam gestalten und verbessern wir Lebensraume, um unsere Vision einer lebenswerten bluhenden Landschaft zu erreichen."