Google Ads Campaign Support

Help Netzwerk Bluehende Landschaft (Mellifera e.V.) create a new or improve an existing campaign within their Google Ads account.
Netzwerk Bluehende Landschaft (Mellifera e.V.)
Rosenfeld, Germany
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Netzwerk Bluehende Landschaft (Mellifera e.V.)
Rosenfeld, Germany

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Posted April 24th

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Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Language proficiency requirements

English and Standard German proficiency is required. You will not be able to apply if you do not meet this requirement. Learn more about language proficiency requirements.

Additional details

As a non-profit organization, we would like to use Google Ads to bring our topics to the people and to secure funding for our work with the help of donations.

We already have a Google Ads Grant and have already gained experience with it in the past, but not to the extent that we can fully utilize our Grant.

We are therefore looking for volunteer support to help us establish a routine with Google Ads and achieve the best possible results with the least possible effort.

What we have in place
  • Currently, we have a set up Google Ads Account, a Grant and enough time to get in touch with a volunteer and work on this project as long as it takes.

    Was we dont have already is Google Analytics implemented in our webiste, but I'm sure that we can figure this out in the process.

    Also, we have a very extensive website with https://www.mellifera.de/ an a lot of things, that we can market in Google Ads.
How this will help
This project will save us $1,792 , allowing us to make the world even more blooming and buzzing.

We at Mellifera are committed to the protection of bees and pollinating insects. In various initiatives, we drive forward projects with which we want to counteract the loss of biodiversity.

However, this work has to be financed and requires marketing work. We have had a Google Ads Grant for some time now, but are unable to make full use of it due to a lack of expertise.

It is important to us that we can use the resources available to us to the extent that they have the best possible result.

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

Netzwerk Bluehende Landschaft (Mellifera e.V.)
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Posted by
Nick L.

Volunteer manager

Our mission

English:
"We want to inspire, allure and empower people to create and foster habitats of pollinating insects. Together, we shape and improve those habitats in order to reach our vision of a flowering landscape".

German (Original):
"Wir wollen Menschen fur die Schaffung und Pflege der Lebensraume von blutenbesuchenden Insekten begeistern, gewinnen und befahigen. Gemeinsam gestalten und verbessern wir Lebensraume, um unsere Vision einer lebenswerten bluhenden Landschaft zu erreichen."